Timeline of Our Story
For over a century, Johnson & Johnson has been at the forefront of healthcare.Enter the Experience
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MODESS was a revolutionary product designed by women for women. Based on door-to-door consumer research conducted by trained nurses, the pads offered improved protection and added comfort. However, because menstruation remained taboo, MODESS Sanitary Napkins were notoriously difficult to advertise. So, Johnson & Johnson devised creative advertising strategies, including silent purchase coupons. The coupons allowed women to simply hand the voucher to the sale associate and the buy the pads without uttering a single word.