Johnson & Johnson Acquires AVEENO^®, 1999

Image courtesy: Johnson & Johnson Archives

AVEENO^® joined Johnson & Johnson in 1999. Founded by two brothers in 1945, the skincare brand’s mission was to harness scientific innovation to unlock the power of nature. With the help of the esteemed Mayo Clinic Dermatology Center, the brothers began experimenting with raw cereals used in skincare for centuries for their soothing properties. Today, all of the brand’s products are made with colloidal oatmeal and other active naturals.