Spurred by the untimely death of his father, company founder Robert Wood Johnson in 1910, Robert Wood Johnson II (1893–1968) joined the family business ahead of schedule, at age 17. While his mother had urged him to go college, Johnson decided instead to take an entry-level job at Johnson & Johnson’s Powerhouse and work his way across the departments to learn the company’s business from the ground up. Johnson learned rapidly and quickly rose through the ranks. In 1915, at age 22, he was chosen as a department head. During World War I, as production boomed, Johnson was named the general superintendent of manufacturing, a position which afforded him significant responsibility and an opportunity to lead. And, finally, in 1932, Johnson was appointed company president. In the position, which he held for more than 30 years until his retirement, he articulated and implemented pioneering principles of corporate responsibility. These principles were formalized in his 1943 document, Our Credo, which set out the values that had guided Johnson & Johnson since its founding, and remained the company’s philosophy as Johnson guided the global expansion of Johnson & Johnson from a family-owned company to a global corporation.